A Practice Note concerning trademark prosecution appeals to the Trademark Trial and Appeal Board (TTAB) of the US Patent and Trademark Office (USPTO). This Note addresses key issues and requirements for the applicant and its trademark counsel to evaluate when appealing a trademark examiner's final refusal of a pending trademark application, including pre-appeal considerations, the request for reconsideration, the notice of appeal, appeal brief, reply brief, oral hearing, potential appeal outcomes, and post-decision options.