Cross-Marketing Agreement | Practical Law

Cross-Marketing Agreement | Practical Law

A cross-marketing agreement, sometimes called a co-marketing, cross-promotion, or co-promotion agreement in which two independent companies, usually with complementary products or services, agree to promote each other's products or services. This Standard Document addresses the commercial, intellectual property, and antitrust concerns that the drafter should consider and has integrated notes with important explanations and drafting notes.

Cross-Marketing Agreement

Practical Law Standard Document w-013-5283 (Approx. 27 pages)

Cross-Marketing Agreement

by Practical Law Commercial Transactions
MaintainedUSA (National/Federal)
A cross-marketing agreement, sometimes called a co-marketing, cross-promotion, or co-promotion agreement in which two independent companies, usually with complementary products or services, agree to promote each other's products or services. This Standard Document addresses the commercial, intellectual property, and antitrust concerns that the drafter should consider and has integrated notes with important explanations and drafting notes.