Influencer Marketing: Key Legal Issues | Practical Law

Influencer Marketing: Key Legal Issues | Practical Law

This video, with Gonzalo Mon, discusses practical tips for managing the legal risks that arise out of influencer marketing. It provides an overview of the FTC's requirements for influencer marketing, the steps a company can take to comply with those requirements, and advice on contractual terms to include in an influencer agreement.

Influencer Marketing: Key Legal Issues

Practical Law US Video and Audio w-037-1985 (Approx. 4 pages)

Influencer Marketing: Key Legal Issues

by Gonzalo E. Mon, Kelley Drye & Warren LLP, with Practical Law Commercial Transactions
Law stated as of 17 Oct 2022USA (National/Federal)
This video, with Gonzalo Mon, discusses practical tips for managing the legal risks that arise out of influencer marketing. It provides an overview of the FTC's requirements for influencer marketing, the steps a company can take to comply with those requirements, and advice on contractual terms to include in an influencer agreement.