Rooted in a rich history — from the 1860s California Gold Rush to today’s global technology era — Kilpatrick Townsend attorneys have been at the forefront of the legal profession, committed to the success of our clients and to the wellbeing of our communities.

In 1997, well-established firms Kilpatrick & Cody in Atlanta and Petree Stockton in Winston-Salem merged to form Kilpatrick Stockton. In 2011, Kilpatrick Stockton and Townsend and Townsend and Crew merged to form Kilpatrick Townsend & Stockton LLP, expanding our reach in technology and inextricably linking our history with the evolution of technology in the U.S. and around the world. From 2013 to 2017, the firm opened offices in Shanghai, Dallas, and Houston to better align with our clients’ interests and market dynamics, while further solidifying our intellectual property, corporate, and litigation practices.

With an eye towards client service, innovation, and collaboration, for more than 150 years, we have stayed on the cutting edge of new developments affecting our clients’ industries and business strategies, bringing solutions to legal and technical problems that the law could never have anticipated. As such, Kilpatrick Townsend has built a premier firm known globally for helping established and emerging entities successfully grow their businesses and become industry leaders.

Advertising Practice

With rapid technological development and groundbreaking new media, reaching prospective purchasers through advertising and promotions has become increasingly complex. Kilpatrick Townsend’s Advertising and Marketing team advises clients in areas where new distribution and data platforms push the boundaries of technology, privacy, copyright, and content. This includes social media engagement, data collection and licensing, behavioral and mobile advertising, user generated/third party content use, online gaming, promotions, the rights of privacy and publicity, developing privacy policies, website terms of use, data security and data breach notification policies.

We routinely counsel on issues such as advertising compliance and claim substantiation, and have litigated numerous false advertising and unfair competition cases under section 43(a) of the Lanham Act and corresponding state laws. We also have extensive experience representing advertisers and marketers in regulatory investigations before government agencies (e.g. FTC), in competitor challenges through the self-regulatory process (e.g. NAD, CARU), and in responding to government inquiries and consumer complaints.

We also regularly draft and negotiate advertising industry contracts such as agency-client deals, brand licensing, co-promotion, celebrity talent, endorsement, influencer, and sponsorship agreements, as well as technology contracts including traditional licensing, data sharing, software development, cloud computing, hosting agreements, and website development agreements.

Another significant part of the practice is advising clients on the structure of and reviewing advertising and marketing campaigns, and drafting terms and conditions for all forms of marketing and promotion initiatives, including sweepstakes, online, mobile, and app games, skill contests, social media, fantasy sports, direct mail, telemarketing, and charitable marketing and co-venture programs.

Insurance Practice

Kilpatrick Townsend’s Insurance Recovery team is nationally and internationally recognized for its experience in the preservation and recovery of insurance assets for policyholders. The team’s lawyers are among the most experienced in the world in the litigation and trial of insurance coverage cases, and also account for an impressive body of scholarship, having published extensively in law reviews, industry magazines, and trade association publications. Collectively, the team has recovered billions of dollars in insurance benefits for their clients. Through their multinational practice, our attorneys have recovered insurance benefits for losses suffered and policies issued in the United States, Australia, Canada, Dominican Republic, France, Germany, India, Mexico, Norway, Republic of Panama, Portugal, Puerto Rico, Switzerland, United Kingdom, Venezuela, and off the Malaysian coast.