A Practice Note explaining how product manufacturers can maximize their insurance coverage when faced with consumer and product liability claims. This Note discusses the importance of historic and current insurance policies, the distinction between occurrence and claims-based policies, exclusions, endorsements, pro-rata allocation, "all sums" allocation, deductibles, self-insured retentions, the duty to notify, the duty to cooperate, how to determine the extent of coverage provided, potential conflicts of interest between a manufacturer and its insurer, reservation of rights letters, and bad-faith claims.