A PowerPoint presentation to be used by counsel to train marketing, corporate communications, and other employees of a US company about the legal issues raised by working with social media influencers. This presentation highlights the Federal Trade Commission's (FTC) Endorsement Guides which provide guidance on the use of influencer endorsements in social media, particularly the need to disclose a material connection clearly and conspicuously. This presentation also covers best practices for choosing social media influencers.