A Checklist of issues a company should consider when drafting and negotiating an agreement to sponsor an event. This Checklist addresses provisions common to a negotiated sponsorship agreement, including sponsorship levels and fees, exclusivity, and intellectual property rights, as well as appropriate general contract provisions. Although this Checklist is drafted from the sponsor's point of view, it also addresses the main concerns of the counterparty, such as an event organizer, agency, or promoter.