Distinguishing Advertising Claims from Puffery Checklist | Practical Law
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Distinguishing Advertising Claims from Puffery Checklist
Practical Law Checklist w-009-1666
(Approx. 8 pages)
Distinguishing Advertising Claims from Puffery Checklist
by Practical Law Commercial Transactions
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USA (National/Federal)
A Checklist to help advertisers distinguish advertising claims from puffery. This Checklist discusses the elements of making an advertising claim and how advertisers can use puffery in their advertisements to avoid making claims.