Promotions can be an effective way to advertise a company and its products and services. Companies running promotions, such as price promotions, sweepstakes, contests, and charitable sales promotions, must abide by various laws and regulations, such as federal and state laws governing unfair and deceptive trade practices. For online promotions, companies must abide by the same laws, but also must address other considerations, such as the Children's Online Privacy Protection Act (COPPA) for promotions directed towards children and social media platform terms of use. Promotions that include celebrities, influencers, and sponsorships provide additional challenges. This toolkit is designed to help attorneys locate resources to help counsel clients who wish to conduct various types of promotions.

For a toolkit that features more general advertising and marketing content, see our Advertising and Marketing Toolkit.

Sales Promotions, Contests, and Sweepstakes