A Q&A guide to advertising in China.

The Q&A provides a high-level overview to advertising in China. It considers: the framework regulating the advertising industry; the rules and standards required for substantiating advertising claims and for making disclosures; whether freedom of speech/expression rights affect the regulation of advertising; the complaints procedure; regulations on advertising methods (such as product placement, native advertising, subliminal advertising, outdoor advertising, and bait advertising); regulations on advertising content (including rules on false and misleading advertising, comparative advertising, testimonials and endorsements, and whether ads can create a contract between the advertiser and buyer of the product advertised); industry-specific regulations; restrictions on advertising to children; intellectual property right protections; and protections on the use of people in advertisements.