Advertising and Marketing Agreement Clause: Managing Social Media Influencer Campaigns | Practical Law

Advertising and Marketing Agreement Clause: Managing Social Media Influencer Campaigns | Practical Law

A Standard Clause which may be used in agreements with advertising agencies, public relations firms, promotion agencies, blogging networks, and similar service providers who manage social media influencer campaigns. This clause helps a company stay in compliance with the FTC's Endorsement Guides by obligating its service provider to manage and monitor the posts of bloggers, personalities, celebrities, and any other social media influencers. This Standard Clause has integrated drafting notes with important explanations and drafting tips.

Advertising and Marketing Agreement Clause: Managing Social Media Influencer Campaigns

Practical Law Standard Clauses w-016-9910 (Approx. 12 pages)

Advertising and Marketing Agreement Clause: Managing Social Media Influencer Campaigns

by Practical Law Commercial Transactions
MaintainedUSA (National/Federal)
A Standard Clause which may be used in agreements with advertising agencies, public relations firms, promotion agencies, blogging networks, and similar service providers who manage social media influencer campaigns. This clause helps a company stay in compliance with the FTC's Endorsement Guides by obligating its service provider to manage and monitor the posts of bloggers, personalities, celebrities, and any other social media influencers. This Standard Clause has integrated drafting notes with important explanations and drafting tips.