A Standard Clause outlining base annual rent and percentage rent typically paid by a retail tenant in a shopping center. This clause addresses marketing expenses often charged to retail tenants. Although a retail lease is primarily governed by state and local laws, the information contained in this jurisdictionally neutral clause is useful and relevant to landlords and tenants in every state. This Standard Clause generally favors the landlord but includes integrated notes with important explanations and drafting and negotiating tips for both parties.