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Protecting celebrity personality rights: what can you do in China?
Practical Law UK Articles w-008-0535 (Approx. 7 pages)
Protecting celebrity personality rights: what can you do in China?
by Christine Yiu and Caroline Wong, Bird & Bird and Practical Law China
| Law stated as at 29 May 2017 • China |
This article reflects a 2016 SPC case involving Michael Jordan's celebrity name rights in China. It also discusses the protection of celebrity image rights in advertising activities.