A Practice Note examining the remedies and procedural considerations under Section 9 of Massachusetts General Laws Chapter 93A (the Massachusetts Consumer Protection Act), which provides consumers a cause of action for unfair or deceptive acts or practices in trade or commerce. This Note explains the various types of relief available under Section 9, including multiple and nominal damages and attorneys' fees, and examines key Section 9 procedures, such as the pre-suit written demand requirement and the availability of a jury trial.