A Practice Note discussing the provisions and application of New York's Deceptive Practices Act (DPA) (N.Y. Gen. Bus. Law § 349), also referred to as New York's "Little FTC Act" or the Consumer Protection From Deceptive Acts and Practices statute. This Note describes the purpose of the DPA and provides federal background potentially relevant to its interpretation. It also details the conduct that the statute covers, including identifying the parties that may be liable and may bring actions for deceptive trade practices, and outlines the remedies that may be applied for violations.