A Practice Note examining the remedies and procedural considerations under Section 11 of Massachusetts General Laws Chapter 93A (the Massachusetts Consumer Protection Act), which provides a cause of action to businesses and other persons engaged in trade or commerce for unfair methods of competition and unfair or deceptive acts or practices in trade or commerce. This Note explains the various types of relief available under Section 11, including multiple damages and attorneys' fees, and also examines common defenses and the availability of a jury trial.