Influencer | Practical Law

Influencer | Practical Law

Influencer

Influencer

Practical Law Glossary Item w-019-0116 (Approx. 3 pages)

Glossary

Influencer

Influencers are individuals with the power to affect the purchasing decisions of others due to their:
  • Position.
  • Authority.
  • Fame.
  • Expertise or knowledge.
  • Authentic relationship with their audience or followers.
Influencers are often perceived as thought leaders or trendsetters. They engage regularly with their fanbase of loyal followers, particularly in social media. An influencer's followers trust and value the influencer's opinions and often make decisions, take action, or change perceptions based on the influencer's views.
Advertisers work with influencers, most frequently in social media, for several reasons, including to:
  • Promote their products and services.
  • Increase brand awareness.
  • Reach a particular audience.
  • Help build stronger relationships with their consumers.
For more information on how advertisers work with influencers in the USA, see Social Media Influencer Marketing Campaigns: Legal Issues Checklist.
For Practical Law's UK content on influencer marketing, see Influencer marketing toolkit.