A Q&A providing a high-level summary of email marketing (spam) compliance requirements in China. It addresses requirements for opt-in or opt-out consent, consent exceptions, email subject lines, email content, and unsubscribing. It also identifies relevant statutes, regulations, guidelines, regulatory authorities, sanctions, and remedies.

This Q&A only addresses personal data processing requirements or restrictions relevant to using email addresses to send marketing messages. It does not address personal data use for broader marketing purposes, such as targeting email content based on behavior or generated profiles.