This PowerPoint presentation can be used by counsel to train sales, marketing, and other employees of a US company about the importance of working with retailers to ensure they do not create false or misleading advertising claims about the company's food and beverage products. This presentation highlights some sensitive advertising claims that require particular caution on the part of manufacturers and their retailers, including "healthy," "organic," "natural," "Made in US," and environmental benefits (also known as "green" claims). This presentation also covers best practices for collaborating with retailers.