A Practice Note providing an overview of alcohol beverage marketing and advertising regulations in New York. This Note provides an overview of the portions of the Alcohol Beverage Control Law (ABC Law) and New York State Liquor Authority (SLA) regulations governing the promotion of alcohol beverages to the public in New York; other laws governing advertising and marketing applicable to the alcohol industry; New York's gifts and services law and the restrictions it places on marketing and promotion by manufacturers and wholesalers as part of tied-house rules, including restrictions on signs, consumer specialties, and other promotional products; retailer advertising regulations; promotional pricing, and brand registration.