A non-traditional advertising agreement granting a production entity or studio the right to use a product, its packaging, and its related trademarks, logos, and other intellectual property rights in the development, production, and exploitation of a television, film, or other audiovisual production. Drafted in favor of the advertiser, this Standard Document includes provisions that are common to negotiated product placement agreements, such as grant of rights, creative control, placement fee, and screen credit. This Standard Document has integrated notes with important explanations and drafting and negotiating tips.