This Article examines the key issues that retailers and their counsel should focus on to mitigate litigation risk. This Article addresses the trends in deceptive pricing litigation targeting outlet and discount pricing models, developments in gift card regulations and legislation, requirements for product labels and warnings, policies and practices affecting consumer privacy, limits on retailer communications with customers, website and mobile application compliance with anti-discrimination laws, heightened scrutiny of contracts between retailers and consumers, and potential employment-related disputes facing retailers.