Customer Loyalty Programs in the US | Practical Law
https://content.next.westlaw.com/Document/I3a9a3448ef1211e28578f7ccc38dcbee/View/FullText.html?transitionType=Default&contextData=(sc.Default)A Practice Note surveying the relevant US antitrust law and discussing current issues relating to customer loyalty programs, which involve price discounts or other financial arrangements in return for a customer purchase commitment. This Note addresses the risk factors that companies should consider in determining whether a particular loyalty program is lawful, including bundling, rebates, and exclusive dealing arrangements.
A Practice Note surveying the relevant US antitrust law and discussing current issues relating to customer loyalty programs, which involve price discounts or other financial arrangements in return for a customer purchase commitment. This Note addresses the risk factors that companies should consider in determining whether a particular loyalty program is lawful, including bundling, rebates, and exclusive dealing arrangements.