A Practice Note providing an overview of the major players in the self-regulatory standards and dispute resolution programs for the advertising industry in the US. This Note focuses on the primary advertising self-regulatory programs of the Better Business Bureau National Programs, like the National Advertising Division (NAD) and Children's Advertising Review Unit (CARU). It also discusses self-regulatory programs related to online advertising, like the principles of the Digital Advertising Alliance (DAA) and the Digital Advertising Accountability Program which enforces those principles.