A quick guide to the main rules relating to direct marketing.
This is one of a series of quick guides, see Quick guides.
NOTE: With effect from 22 May 2018, this resource is no longer being maintained. From 25 May 2018, the EU General Data Protection Regulation ((EU) 2016/679) (GDPR) replaced the current regime established by the Data Protection Act 1998. It is supplemented by the Data Protection Act 2018. For legal developments between 22 May 2018 and 24 May 2018, please refer to the legal updates on the topic page for this resource: see GDPR and data protection reform and Direct marketing.
Please be aware that as we regularly update weblinks embedded in our resources so they link to the most recent versions of ICO guidance and codes of practice, those versions may be more current than the law stated date on this resource.