A Checklist of issues a company should consider when using the word "free" in its advertising, marketing, or promotions. This Checklist discusses the Federal Trade Commission's (FTC) guidance in its Guide Concerning Use of the Word "Free" and Similar Representations (Free Guides), including disclosures, introductory offers, and use of other common advertising words similar to "free," like "bonus" and "gift." It also discusses state regulation of price promotions and federal and state regulation of free trial conversion programs.