Cause Marketing: Commercial Co-Ventures | Practical Law

Cause Marketing: Commercial Co-Ventures | Practical Law

A Practice Note discussing the commercial co-venture format of a cause marketing program. This Note discusses the various state law requirements with which a for-profit company must comply to conduct a co-venture charitable promotion. It addresses registration, bonding, advertising disclosures, and recordkeeping. It also highlights best practices for conducting a commercial co-venture charitable campaign.

Cause Marketing: Commercial Co-Ventures

Practical Law Practice Note w-021-0005 (Approx. 11 pages)

Cause Marketing: Commercial Co-Ventures

by Christie Grymes Thompson, Kelley Drye and Warren LLP, with Practical Law Commercial Transactions
Maintained • USA (National/Federal)
A Practice Note discussing the commercial co-venture format of a cause marketing program. This Note discusses the various state law requirements with which a for-profit company must comply to conduct a co-venture charitable promotion. It addresses registration, bonding, advertising disclosures, and recordkeeping. It also highlights best practices for conducting a commercial co-venture charitable campaign.