A Practice Note: Overview discussing the provisions and application of California's False Advertising Law (FAL) (Cal. Bus. & Prof. Code §§ 17500 to 17606). This Note details the parties and conduct that the FAL covers, outlines conditions for liability under the FAL, provides a comparison of the FAL to California's Unfair Competition Law (UCL) (Cal. Bus. & Prof. Code §§ 17200 to 17210), and describes the remedies and penalties that may apply for an FAL violation.