Social Media Influencer Letter Agreement | Practical Law

Social Media Influencer Letter Agreement | Practical Law

A short-form letter agreement for a company to engage a social media influencer for a single marketing campaign. It addresses the Federal Trade Commission (FTC) Endorsement Guides, ownership of posts, and influencer conduct. It is drafted in favor of the company but aims to be reasonable with the objective of being signed with little or no negotiation. This Standard Document has integrated drafting notes with important explanations and drafting and negotiation tips.

Social Media Influencer Letter Agreement

Practical Law Standard Document w-021-7153 (Approx. 25 pages)

Social Media Influencer Letter Agreement

by Practical Law Commercial Transactions
MaintainedUSA (National/Federal)
A short-form letter agreement for a company to engage a social media influencer for a single marketing campaign. It addresses the Federal Trade Commission (FTC) Endorsement Guides, ownership of posts, and influencer conduct. It is drafted in favor of the company but aims to be reasonable with the objective of being signed with little or no negotiation. This Standard Document has integrated drafting notes with important explanations and drafting and negotiation tips.