Staking a Claim: The Basics of FTC Claim Substantiation | Practical Law
The Federal Trade Commission (FTC) requires advertisers to provide a reasonable basis for advertising and marketing claims. The process of demonstrating that reasonable basis is called claim substantiation, and it is important for companies marketing and selling consumer products in the US to understand the process of claim substantiation, including how to test claims and use disclosures to qualify claims. This update also discusses substantiation of health claims, comparative advertisements, environmental marketing claims, and US origin (Made in USA) claims.