A land promotion agreement for use where a developer or specialist land promoter agrees to apply for planning permission for a development on a landowner's property and market the property for sale on the open market once planning permission has been obtained.

The promoter funds the planning and marketing costs initially. If planning permission is obtained, the property is sold. The promoter's costs are reimbursed to the promoter out of the gross sale receipts and the promoter receives a proportion of the net sale proceeds.

If planning permission is not obtained by a certain date, either party may terminate the agreement before planning permission is obtained. If the agreement is terminated, the promoter's costs are not reimbursed to the promoter.

The document is drafted from the point of view of the landowner but seeks to achieve a fair balance between the parties and the integrated drafting notes suggest amendments that the promoter may wish to make.