Enter to open, tab to navigate, enter to select
Children's Advertising Review Unit (CARU)
Practical Law Glossary Item 7-503-0531 (Approx. 3 pages)
Glossary
Children's Advertising Review Unit (CARU)
A self-regulatory advertising industry agency founded in 1974 by the National Advertising Review Council and managed by BBB National Programs, Inc, the national self-regulatory unit of the former Council of Better Business Bureaus. CARU:
- Publishes the Self-Regulatory Guidelines for Children's Advertising (Guidelines) for companies that advertise to children under 12 or collect data online from children under 13. Although the Guidelines are voluntary, they are widely followed throughout the advertising industry.
- Monitors child-directed advertising and promotional materials in all media, as well as online privacy practices as they affect children consistent with the Guidelines.
- Receives or initiates, investigates, and resolves complaints or questions regarding child-directed advertising practices that are untruthful or inaccurate, or otherwise fail to follow the policies set out in the Guidelines.
For more information on CARU and its role as a self-regulatory agency, see Practice Note, Advertising: Overview: CARU.