The Dangers of Native Advertising: The NAD Recommends Changes to People Magazine's Online Video Ads | Practical Law
The National Advertising Division (NAD) recently recommended that Joyus, Inc. modify its advertising content on People Magazine's website to ensure that consumers do not mistakenly believe that the content is People Magazine's independent editorial selections rather than Joyus' advertising. This decision should remind businesses to review their online advertisements to ensure that they are not deceptive and comply with the Federal Trade Commission's (FTC) standards for native advertisements.