Email Marketing and Complying with the CAN-SPAM Act | Practical Law
Email is an essential tool for businesses, both for internal communications and as a way of marketing products and services to consumers. As important as the tool itself, the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM Act), which regulates commercial email, is a set of rules every business should know, especially email marketers. This article gives a brief introduction to the CAN-SPAM Act and provides recommendations on how businesses can ensure their email marketing campaigns meet the CAN-SPAM Act's requirements.